Have you started your YouTube channel but are not getting the required amount of traffic that you expected?
While you must be uploading attractive and interesting videos, you need to understand that having a proper description of the video is also extremely essential. You need to provide a proper description that will attract a good amount of traffic who will view your videos.
Thinking about how to write the perfect YouTube descriptions?
Here are some of the tips and tricks that you can follow.
Offer a Catchy Title
Offering a catchy title is something that will lead the viewers to read your description and also to view the video that you have uploaded. The title should be something that can evoke a sense of curiousness in the viewers. Just make sure that your titles are not misleading or are not something just opposite to the topic of the video. Although such a trick may invite views in the initial time, later on when the viewers notice similar videos coming up from your channel, they will not trust you and will not open the video to watch it. Hence, you should be honest while making the title interesting and catchy.
Grab the Audience with the First 200 Characters:
According to a very famous saying, the first impression is always the last impression. The same saying is also for the description of your YouTube videos. The first few words of your description should be interesting enough to grab the attention of the audience till the end. Ideally, you need to make sure that you are able to grab the attention of the audience with the first 200 characters of your description. Once the audience gets a hang of your description through the first 200 characters, they will go further to read the whole description.
Use the Right Keywords
How will the right audience come across your video? In other words, how will you get traffic on your video? One of the most basic ways is to make use of the right keywords in the description.
Similar to the content that you create for a blog or a website, it is essential to provide the right keywords even in the YouTube description. You need to research on different similar topics and should try to get as many keywords as possible that will help you to bring your video in front of the right audience.
Don’t Be Robotic:
One of the most common ways to write an attractive and engaging description is to be natural. Often using a conversational tone is something that grabs the attention of the audience and it holds this attention till the end.
If you are robotic while writing the description, the content will not connect with the audience and they will soon lose interest in your description too.
Ease of Reading:
It is not necessary that all your viewers are scholars who will be able to understand the jargon used. Your audience can be from different backgrounds and fields. Hence, you need to make sure that the language you are using should be easy to understand and smooth. Also, when you make use of complex sentences, most viewers lose interest and may skip to some other video. Hence, in order to keep the audience glued to your video description, you should make sure to create content that is easy to read and understand.
Include Hash tags:
While using the right keywords make wonders at reaching out to the right audience, another great way is to make use of the right hash tags in the description. The use of hash tags is a modern way of bringing traffic to your content. But similar to keywords, it is essential that research your hash tags well and use them in the right way so that you get the right audience for your description and your video.
Timestamp Links for Longer Videos:
Often when you have uploaded a long video, most viewers skip the video because they do not have the patience to go through the entire video. In such a case, adding timestamp links in the description helps a lot. When you have provided the timestamp links for different topics from within the video, the viewers can directly go to that particular time and can view exactly what they wish to see.
Add Links to Related Content and your Social Media Pages:
Writing a proper video description is not always about attracting viewers to your video. It is also about getting some loyal viewers on your channel. If you have an attractive video, the viewers will wish to see more such videos. You can always use this opportunity by adding links to your other videos in the description. Also, you can add links to your social media pages, so that the audience can follow you on your social media platforms and can get notified whenever you upload a new video on your YouTube channel.
Call to Action:
One of the major benefits of adding a proper description to your YouTube video is that you can always add a call to action. If a viewer has liked your video and wishes to take your services, they should not get confused about how to do so. Hence, you should provide a link in the description from where the viewers can take the necessary action of either visiting your website or so on.
Things to Avoid in a Perfect YouTube Description
While there is a list of factors that will help you to write a perfect YouTube description, there are also certain elements that you should avoid while writing a description.
- Stay away from copied or plagiarized content and create something unique
- Do not write lengthy descriptions until and unless it is necessary
- Make sure there are no errors in spelling or grammar, otherwise, this will confuse the audience
Conclusion
As creating an impressive video is an art, similarly, writing a quality video description is also an art. Whether you wish to gain traffic on your video or you wish to increase your conversion rate, a perfect description will always help you in this. All you need to do is to follow the right tips such as those mentioned above to write the perfect YouTube description each time.
