It’s no secret that TikTok is on the rise. The app, which was once known as a platform for sharing goofy videos of people lip-syncing and dancing, is now being used by businesses all over the world to reach new customers.
TikTok has over 1 billion active monthly users, making it one of the most popular social media platforms. And it’s not just kids and teenagers who are using TikTok – according to data from Wallaroo, 16.4% of TikTok users are aged 30-39, while 13.9% are aged 40-49. This means that there is a huge potential audience for businesses on TikTok. So, if you’re not using TikTok for business yet, you’re missing out.
This blog post will show you why TikTok is a powerful marketing tool and how businesses can make the most of it.
1. Great Way To Reach Gen Z
TikTok is a great way to reach Gen Z, which is the most connected generation ever. They’re always on their phones and they’re very receptive to marketing messages. Marketing on TikTok is still in its early stages, which means there are a lot of opportunities for businesses to get ahead of the competition. Plus, Gen Z has a ton of spending power. They’re expected to reach 49.5 million consumers by 2025.
Businesses that start using TikTok now will have a leg up on the competition when Gen Z starts spending more money. TikTok is also popular with millennials, who are another lucrative target market. In fact, TikTok is the most downloaded app in the world among millennials. Some of the world’s biggest brands, like Nike, Adidas, and Louis Vuitton, are already using TikTok to reach young consumers.
2. Tiktok Is Global
TikTok is popular all over the world, which makes it a great platform for businesses that want to reach a global audience. The app is available in 154 countries and 75 different languages. And, according to Oberlo, users from all over the world are spending an average of 52 minutes on the app per day.
So, if you want to reach users in different countries, TikTok is a great option. You can create content in different languages and target specific countries with your ads. Plus, TikTok has a lot of user-generated content (UGC), which is perfect for businesses that want to show off their products in a real-world setting.
3. Tiktok Has High Engagement Rates
TikTok users are highly engaged with the content on the app. In fact, TikTok has a higher engagement rate than any other social media platform.
Plus, TikTok videos are short, which makes them perfect for busy people who don’t have time to watch long videos. And, since TikTok videos are so easy to consume, users are more likely to watch them all the way through. This gives businesses a great opportunity to get their message across without being too sales-y.
4. Tiktok Ads Are Effective
TikTok ads are some of the most effective ads out there. In fact, TikTok’s ad recall rate is six times higher than the average for all other social media platforms. Plus, TikTok ads are very affordable. You can start running ads on TikTok for as little as $50.
And, since TikTok is still a new platform, there’s not a lot of competition for ad space yet. This means that your ads are more likely to be seen by users. TikTok ads are also very creative and engaging. You can use TikTok’s creative tools to create fun, interactive ads that stand out from the rest.
5. Endless Influencers
TikTok is a great platform for businesses to work with influencers. There are endless influencers on TikTok, which means that there’s sure to be a perfect fit for your business. And, since TikTok is so popular with young people, working with an influencer can help you reach a new, younger audience.
TikTok influencers are also very affordable. You can often get a great deal on a TikTok influencer because they’re not as expensive as other social media influencers. Plus, TikTok influencers are known for being creative and engaging. They can help you create content that’s fun and interactive, which is perfect for promoting your business.
6. Opportunity for Repurposing Content
If you already have content, TikTok is a great platform for repurposing it. You can take existing videos and pictures and turn them into short, shareable TikTok videos. This is a great way to get more mileage out of your content and reach a new audience.
TikTok also has a lot of features that make it easy to edit and share videos. You can add filters, music, and effects to your videos to make them more fun and engaging. Plus, TikTok’s algorithms are designed to share your content with users who are interested in similar topics.
Are There Any Cons To Using Tiktok For Business?
- TikTok is still a new platform: TikTok is still a relatively new platform, which means that there’s not a lot of data on its effectiveness yet. This can make it hard to measure the return on investment (ROI) of your TikTok marketing campaigns.
- TikTok is banned in some countries: TikTok is banned in some countries, which can limit your reach if you’re targeting a global audience.
- TikTok requires creative content: TikTok is all about creating content. If you’re not willing to put in the time and effort to create fun, engaging videos, TikTok is not the platform for you.
- You need to be careful with influencers: Some influencers are known for buying fake followers and engagement. This means that they might not be as effective at promoting your business as you’d like.
- TikTok can be addictive: TikTok can be addictive, which means that you might find yourself spending more time on the platform than you’d like. If you’re not careful, this can lead to a lot of wasted time.
Final Thoughts
So, are you ready for TikTok? The time to start preparing for this social media powerhouse is now. By 2023, it will be the most popular platform out there, so make sure your business is ready to take advantage of all that it has to offer. From showing off your company’s personality to reaching new customers in unique ways, there’s a lot of potential for businesses on TikTok. But, as with any social media platform, there are also some risks. Be sure to weigh the pros and cons before you get started.
