One of the best ways to grow your business is to build an email list from social media. This can be a bit tricky, but it’s definitely doable. Make sure your social media accounts are linked to your email list sign-up form. Use attractive visuals and compelling copy to encourage people to sign up for your email list. Use effective calls to action to make it easy for people to subscribe to your email list.
In this guide, we will walk you through the process of building an email list from social media. We’ll cover everything from setting up your lead capture forms to creating compelling content that encourages people to sign up for your list! Let’s get started!
1. Create Lead Capture Forms
Building an email list from social media starts with creating lead capture forms. These are the forms that people will fill out when they want to join your list. There are a few different ways to create lead capture forms, but we recommend using a tool like LeadPages or Gravity Forms. Here are things to consider when creating your lead capture forms:
- Make sure the form is short and to the point. You don’t want to ask for too much information, or people will be less likely to fill it out.
- Include a strong call to action. Tell people what they’ll get by joining your list, and make it sound irresistible!
- Place the form prominently on your website or blog. Don’t make people search for it; they should be able to see it right away.
- Make sure your social media bios include a link to your email list sign-up form. This is an important step, as you want to make it as easy as possible for people to join your email list from social media.
2. Add An Email Opt-In Box To Your Facebook Sidebar

Another great way to build your email list from social media is to add an opt-in box to your Facebook sidebar. You can do this by using tools like Constant Contact or ConvertKit, both of which make it easy to create and manage opt-in boxes that are customized for each social media platform.
To add an opt-in box to your Facebook sidebar, start by logging into your Facebook account. Then, go to the ConvertKit or Constant Contact website and choose the tool that is right for your needs. Follow the instructions on the site to create a custom email opt-in box for your Facebook page. Once you have created the opt-in box, simply add it to your Facebook page and start building your email list from social media.
3. Add A Sign-Up Form To The Bottom Of Your Blog Posts
Another great way to increase your email list from social media is to add an opt-in form at the bottom of your blog posts. This allows you to capture the email addresses of people who are already interested in your content, making it easier for you to build a targeted list that includes only your most engaged followers.
4. Tweet About Your Email List

Make sure your Twitter followers know about your email list by tweeting about it on a regular basis. Include a link to sign up for your list in every tweet, and make sure the link is prominent and easy to find. You can also use Twitter ads to promote your email list and increase signups.
5. Create Lead Magnets (Free Downloads)
One of the best ways to encourage people to join your email list is to offer them something in return. This could be a free ebook, an exclusive video, or anything else that would be valuable to your target audience. Whatever you choose to offer, make sure it’s high-quality and worth signing up for!
6. Share Exclusive Content
Make sure your email list is exclusive by sharing content that can only be accessed by subscribers. This could be case studies, client stories, or any other type of content that would be of value to your target audience. By offering exclusive content, you’ll make people more likely to sign up for your email list. Here are a few tips for sharing exclusive content:
- Make sure the content is truly exclusive. It should be something that people can’t find anywhere else.
- Don’t make the sign-up process too long or complicated. People won’t bother if it’s too much work.
- Make sure the content is relevant and interesting to your target audience. Otherwise, they won’t bother signing up.
7. Run A Contest Or Giveaway

Contests and giveaways are great ways to increase your email list on social media. To run a successful contest or giveaway, make sure you promote it heavily on all of your social media channels. And require entrants to provide their email addresses in order to enter, so you can add them to your list even if they don’t win!
8. Collaborate With Other Bloggers
Reach a wider audience by collaborating with other bloggers in your niche. You can do this by guest blogging on each other’s sites, sharing each other’s content, or running joint contests and giveaways. Make sure to promote your email list on all of the collaborative content you create! However, there are some important best practices to keep in mind when collaborating with other bloggers:
- Make sure you collaborate with bloggers who have an engaged audience that would be interested in your email list.
- Collaborate with other bloggers who produce high-quality content that you’re proud to be associated with.
- Don’t collaborate with so many bloggers that your audience gets sick of seeing your content. Quality is more important than quantity when it comes to collaborations.
9. Use Paid Advertising
Paid advertising is a great way to promote your email list on social media. Facebook and Twitter both offer advertising platforms that allow you to target your ads to a specific audience. You can also use Google AdWords to create text ads that promote your email list. However, there are a few things to consider before using paid advertising:
- Make sure you have a clear call-to-action (CTA) in your ads. Your CTA should be something like “Sign up for my email list!” or “Get my free ebook!”
- Set a budget for your paid ads. You don’t want to overspend on your advertising, so make sure you set a budget and stick to it.
- Test your ads before you launch them. Run a few test ads with a small budget to see how they perform. This will help you fine-tune your ad campaigns and get the best results possible.
Final Words
There are many different ways to increase your email list from social media. By using some or all of the strategies above, you can quickly and easily grow your list and start building relationships with your subscribers!